~President, internet home security company
As most start-ups will experience, this internet service provider for remote residential management systems (HVAC, security, water, etc.) needed to achieve critical mass quickly.
The big idea? Identified opportunity for growth by turning attention to homeowners in areas where there was a high concentration of second homes—and built a sales and promotion plan to capture those markets.
The result? They’re on track to see a 15% increase in their customer base in year one.