PitchBlue

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admin — Fri, 30 Apr 2010 02:16:56 +0000

Services

Go ahead. Use us...to PINPOINT where to find new revenue, PREPARE to sell with a unique story and powerful marketing and sales tools and PITCH to the right targets with confidence. More…

Not sure where to begin? Squeezed for time, but need to start rolling on new business now? We make it simple to uncover low-hanging opportunities as well as tap into new long-term targets. Let’s get going. More…

News > Featured in SBO Magazine

“Right From The Start!” …economic pressures, new competitors and even completely new ways of delivering what you’ve been delivering (video rental anyone?) mean your eye has got to be constantly on where that ball is bouncing… Full article

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admin — Fri, 30 Apr 2010 01:07:58 +0000

Where to? How to?

There aren’t enough hours in the day to throw energies into pitching messages, products, services or prospects that may not hit the mark. So which are the best opportunities to pursue? How should you go after them? The QuickStart will clarify where the money is, what lines of business can deliver the most bang for the buck, what the realistic revenue goals can be for the near and long–term, as well as what kinds of resources you’ll need to achieve them. Essentially, a snapshot of your revenue potential and how to go after it. In real dollars and sense.

A blue print to drive forward:

•	Snapshot of opportunities where you can best leverage your strengths
•	Methodology for setting achievable new revenue targets
•	Service/product revenue growth options
•	Near–term prospect types/low–hanging fruit
•	Focus areas to reach revenue targets

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admin — Tue, 06 Apr 2010 02:32:20 +0000

New Revenue BluePrint

•	Establish revenue goals you can achieve in years 1, 2, 5 etc…
•	Clarify what you’re selling, to whom, and how
•	Pinpoint what it is that makes you different
•	Look at how you compare to competitors
•	Identify ideal new opportunities and targets that you can leverage
•	Match your value to client need
•	Find opportunities to expand your offerings and revenue sources
•	Set a road map to go from organic to sustained new business development
•	Determine the right mix of brand alignment, promotion, thought leadership, and outreach necessary to boost sales efforts

Premium Pitches

•	Develop a winning strategy
•	Prepare a powerful story
•	Amplify your unique proposition
•	Tailor the offer to the prospect
•	Make the numbers compelling—and realistic
•	Package it up with zing (visually stunning and easy to digest)

Business Development Support

•	Develop presentation templates and systems that are easy to use and tailor for the next opportunity
•	Create a scalable process that your staff can handle right away
•	Hire an in-house sales team for you, or build a virtual or outsourced one
•	Design sales compensation plans that motivate the right activities
•	Directly conduct outreach and bring in opportunities

Effective Outreach

•	Align messages to your unique positioning
•	Create your 30/3/30 pitch
•	Create a durable outreach plan
•	Train staff to deliver messages consistently
•	Build an ongoing series of email and social media campaigns, whitepapers, events and speaking opportunities to support business development efforts

Creative Support

•	Apply messages consistently across all outreach media
•	Implement all aspects of outreach plan as necessary
•	Create innovative sales materials
•	Update and refresh the website

Focus Pocus

admin — Fri, 26 Mar 2010 15:08:35 +0000

“The opportunity was right in front of us—but we were too close. Working with PitchBlue was eye-opening, in the best way.”

~President, software company

Our client needed focus. Their offering was too broad. And the claim that they could do anything…for anyone…in any market—wasn’t credible to prospective clients.

We helped them move away from talking about what they do—consequently leaving it up to their prospects to figure out how to use their software—to proving how the client could benefit from using their solutions.

The big idea? Repackaged the software product as a turnkey service to specifically target and meet the needs of the financial publishing market.

The result? They are now able to take best advantage of a private-labeling relationship with a global information aggregator. Presto. They’re on track to double revenues in year one.

Tomato, tomah-to

admin — Fri, 26 Mar 2010 15:06:34 +0000

“No matter how you sliced it, we had one kind of client. We were vulnerable. Now we know what specific steps we’ll take to change the situation.”

~ President, IT recruiting company

This $40M company was overly exposed and dependent on a short list of low-margin, high-volume clients. They were too busy in the weeds of trying to deliver to a limited group of all-consuming clients, and without a dedicated sales team, they couldn’t break out of this unstable situation.

The big idea? Found a sweet spot—a higher margin, niche service that required little investment and less staff to deliver. We built a new story around this offering, then found a list of target clients who would appreciate hearing it.

The results? Our client is on track to hire dedicated sales positions and increase sales with a new category of clients by 15% in 2010 and double their business within three years—without wearing out the staff!

Mais Oui

admin — Mon, 15 Mar 2010 16:00:31 +0000

“PitchBlue made us shine. Our personalities came through. The client was so bowled over, when the lights came up, they simply said…you so got it”

~President public relations firm

This bid to a French international account would be the biggest pitch of the year for our media relations client. And it had to be done in five days.

We helped them develop the message strategy, the offer, storyboarding and the content. We even threw in a good dose of French humor. Then wrapped it all up into an eye-popping multi-media presentation.

The big idea? Our clients have a great vibe about them. We built a presentation that hit every brand note that the international company cared about while also making sure that our client’s personality, wit and smarts came through as a clear advantage.

The result? We’ll leave it to the president of the firm to tell you…“We cannot imagine going into another big pitch without PitchBlue’s perspective and insights”

Knock, knock

admin — Mon, 15 Mar 2010 15:58:43 +0000

“PitchBlue guided our energies to opportunities that showed the best returns. As a start-up, how could we afford to waste time?”

~President, internet home security company

As most start-ups will experience, this internet service provider for remote residential management systems (HVAC, security, water, etc.) needed to achieve critical mass quickly.

The big idea? Identified opportunity for growth by turning attention to homeowners in areas where there was a high concentration of second homes—and built a sales and promotion plan to capture those markets.

The result? They’re on track to see a 15% increase in their customer base in year one.

News News News

admin — Mon, 15 Mar 2010 15:54:41 +0000

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Featured in SBO Magazine

admin — Mon, 15 Mar 2010 15:53:27 +0000

Right From the Start…economic pressures, new competitors and even completely new ways of delivering what you’ve been delivering (video rental anyone?) mean your eye has got to be constantly on where that ball is bouncing.

Download the SBO article