Our client needed focus. Their offering was too broad. And the claim that they could do anything…for anyone…in any market—wasn’t credible to prospective clients.

We helped them move away from talking about what they do—consequently leaving it up to their prospects to figure out how to use their software—to proving how the client could  benefit from using their solutions.

The big idea? Repackaged the software product as a turnkey service to specifically target and meet the needs of the financial publishing market.

The result? They are now able to take best advantage of a private-labeling relationship with a global information aggregator. Presto. They’re on track to double revenues in year one.

~ President, IT recruiting company

This $40M company was overly exposed and dependent on a short list of low-margin, high-volume clients. They were too busy in the weeds of trying to deliver to a limited group of all-consuming clients, and without a dedicated sales team, they couldn’t break out of this unstable situation.

The big idea? Found a sweet spot—a higher margin, niche service that required little investment and less staff to deliver. We built a new story around this offering, then found a list of target clients who would appreciate hearing it.

The results? Our client is on track to hire dedicated sales positions and increase sales with a new category of clients by 15% in 2010 and double their business within three years—without wearing out the staff!

~President public relations firm

This bid to a French international account would be the biggest pitch of the year for our media relations client. And it had to be done in five days.

We helped them develop the message strategy, the offer, storyboarding and the content. We even threw in a good dose of French humor. Then wrapped it all up into an eye-popping multi-media presentation.

The big idea? Our clients have a great vibe about them. We built a presentation that hit every brand note that the international company cared about while also making sure that our client’s personality, wit and smarts came through as a clear advantage.

The result? We’ll leave it to the president of the firm to tell you…“We cannot imagine going into another big pitch without PitchBlue’s perspective and insights”

~President, internet home security company

As most start-ups will experience, this internet service provider for remote residential management systems (HVAC, security, water, etc.) needed to achieve critical mass quickly.

The big idea? Identified opportunity for growth by turning attention to homeowners in areas where there was a high concentration of second homes—and built a sales and promotion plan to capture those markets.

The result? They’re on track to see a 15% increase in their customer base in year one.